Truth Hurts

Fair warning.

You may not like what you read in this post.  You might think it’s mean.

Consider this the heat warning.

If you’re a snowflake, you should probably stop here.

Better yet, if you’re a snow flake.   You probably won’t ever like what I have to say lol.

Sometimes people tell me that I’m too straightforward.  Too direct.

And that’s okay with me.

You may not always like what you hear, but you know it will be real.

“I swear to tell the truth, the whole truth, and nothing but the truth.”

And trust me, it’s not always easy.  I’m constantly reminding myself.  Some times are harder than others.

I had a moment like that this week.  It was a really tough moment, especially for me,  but an incredible learning experience.  But only because I was able to be TRULY honest with myself.

Sometimes it’s easier to tell a half lie in life.  Like, telling someone they did a good job when the work was sub par because you “can’t afford to lose them.”

Everybody seems to know that you shouldn’t ever lie to your employees.

It’s common sense that you shouldn’t lie to your friends.

But seem to forget the most important one.

You can’t lie to yourself.

And unfortunately, many contractors do.  You probably have seen this in the people you hire.

They mess up at a job… but somehow it wasn’t their fault.

They don’t show up on time… but somehow it had nothing to do with them.

The list can go on and on… but the message is the same, people don’t want to take responsibility.

So here is the truth you might not like.


Right now, you are earning EXACTLY what you’re WORTH.  Your business is producing exactly what you’re capable of producing as a business owner.  And your team is achieving the best results possible with your leadership.

You are 100% responsible for where you are right now.

And before you get too upset… remember the employee that screwed up, and then tried to blame everything else…

Remember that guy?

Yea, don’t be like him.

Take 100% responsibility.

You’ve made the choices that have gotten your business where its at.

And its YOUR business.

And I get it.

The truth hurts.

Sometimes it can hurt a lot.

And if that hurt.

If last year you didn’t earn as much as you THOUGHT you were worth…

Or your team doesn’t earn to reflect how good of a leader you THOUGHT you were…

Then this may hurt too.

Being a good contractor has very little to do with running a good business.

Being a great contractor isn’t enough.

It will never get you to a 7 figure business.

Hell, if you want to clear 6 figures in your business being a good contractor is barely enough.

And I faced a really hard lesson this week that reminded me of this…

Our group call for students is coming up, so I’ll explain the rest later this week.

See you then,

Steven “the truth shall set you free” Jordan


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